"The North American and European markets are a hotbed for global beauty brands. In addition, Amorepacific continues to invest in North America, expanding its brand portfolio with the acquisition of luxury clean beauty brand Tata Harper last year, and partnering with the Metropolitan Museum of Art (MET) through its Sulwhasoo brand in March to expand communication with local customers. LANEIGE’s Lip Sleeping Mask and Water Bank Blue Hyaluronic Collection, Sulwhasoo's First Care Activating Serum and Concentrated Ginseng Renewing Cream, Innisfree's Daily UV Defense Sunscreen and Green Tea Hyaluronic Acid Collection have become best-selling products among Millennials and Gen Z consumers who are highly engaged in skincare. Sales in North America grew 80% in the first quarter of 2023, thanks to strong sales growth in e-commerce channels such as Amazon and branded stores, as well as offline channels including Sephora. Since last year, Amorepacific gained prominence in the North American beauty market with its LANEIGE, Sulwhasoo, and Innisfree brands. Amorepacific recently announced the launch of LANEIGE, the group's flagship global skincare brand, in the United Kingdom and the Middle East, following North America. SEOUL, South Korea-( BUSINESS WIRE)-Amorepacific is diversifying its global business to further cement its reputation as the leader of K-beauty in the beauty market.
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